Facebook can provide a number of tools that can make Facebook powerful for individuals as well as businesses. Facebook can propel brands to new levels with the proper target marketing. Facebook pages were created to give businesses their own profile on Facebook. Facebook has a powerful advertising engine that enables business to specify a specific demographic target, see how many people that demographic will hit and advertise to that demographic.
Facebook has a very powerful API that you can have developers write software for to help promote your business on Facebook. Applications give you full power to say or promote anything you want about your business and use the powerful social tie-ins provided by Facebook to do this. An example of this was created by "Visa". The "Visa business network" application, which takes information about the users and allows them to better network with other small business owners.
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