Twitter has proven to be very productive in the business arena. Ask Fox News, CNN News, and WNBC News to name a few of the many companies that is using Twitter to promote, build, and market their businesses. The news networks use Twitter on a daily basis to get viewer reaction and create discussion around breaking stories and issues. Twitter blogs are very useful tools to put a face or name to the company, in-which makes the company more personable. A picture can be your logo, company's founders picture, multi-images or what you choose to promote your business.
Twitter is a great tool for reaching out to a community of people. By setting up a Twitter profile for your company and then making sure you invite your active customers and prospects to follow you, you now have a direct connection to them. One of Twitter's powerful secrets is, you don't have to say very much on Twitter to be effective, which is different from lots of other media's, such as news letters and so on. Twitter cost can be $0.
Saturday, September 12, 2009
How Facebook can benefit businesses
Facebook can provide a number of tools that can make Facebook powerful for individuals as well as businesses. Facebook can propel brands to new levels with the proper target marketing. Facebook pages were created to give businesses their own profile on Facebook. Facebook has a powerful advertising engine that enables business to specify a specific demographic target, see how many people that demographic will hit and advertise to that demographic.
Facebook has a very powerful API that you can have developers write software for to help promote your business on Facebook. Applications give you full power to say or promote anything you want about your business and use the powerful social tie-ins provided by Facebook to do this. An example of this was created by "Visa". The "Visa business network" application, which takes information about the users and allows them to better network with other small business owners.
Facebook has a very powerful API that you can have developers write software for to help promote your business on Facebook. Applications give you full power to say or promote anything you want about your business and use the powerful social tie-ins provided by Facebook to do this. An example of this was created by "Visa". The "Visa business network" application, which takes information about the users and allows them to better network with other small business owners.
Tuesday, September 8, 2009
Most small and weak businesses use secured loans in short term finance. Most businesses like consumers, would rather borrow funds using no security. A secured loan is backed by collateral, for short term loans. The collateral can include a business's inventory, receivables, land , buildings, equipment,marketable stocks and etc.. Sometimes the firms use of collateral can lower the interest rate of the loan. The less risk the lender has the lower the interest rate should be.
Some firms are large and strong enough to issue IOU's. Simply put, IOU's are commercial paper. These type of loans are unsecured type of debt, but very attractive, because the cost associated with this type of debt is generally lower than prime rate. Most commercial paper is sold to other businesses. Note, commercial paper does not pay interest, rather , it is sold at a discount that is , for less than its face value and than redeemed for face value at maturity.
Some firms are large and strong enough to issue IOU's. Simply put, IOU's are commercial paper. These type of loans are unsecured type of debt, but very attractive, because the cost associated with this type of debt is generally lower than prime rate. Most commercial paper is sold to other businesses. Note, commercial paper does not pay interest, rather , it is sold at a discount that is , for less than its face value and than redeemed for face value at maturity.
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